Monday, March 3, 2008

eBlast Management

It is important to stay in touch with clients, vendors and potential clients through the use of eBlasts. These are a powerful tool that can help homebuilders and developers reach their desired audiences when used effectively. However, when used improperly eBlasts and email marketing can become flagged as SPAM.
We recommend that you use a program such as iContact or Constant Contact for your eBlasts. Programs such as this provide you with many necessary features. You can time the release of your email, check to see who opened it, see the website links they opened and more. Best of all these programs provide one touch unsubscribe -- an important feature in today's world.
For more information on how you can use eBlasts to gather business intelligence on your homebuilding company, visit MLC New Home Marketing.

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