Tuesday, March 11, 2008

How Quickly do You Respond to Buyers?

Recent Internet Marketing surveys show that homebuyers expect a faster response time from email. According to the California Association of Realtors Internet vs. Traditional Buyer Survey (2007- 2008), 94-percent of Internet buyers expected a response within 4 hours or less in 2007. This compares with 67-percent expecting a four hour turn around on response in 2006.

Is your current email marketing program set up to respond this quickly? Do you have a system in place to work a homebuyer lead through the system to become a sale? Does your Internet marketing program inspire homebuyers to take action?

Home Builders and Developers wishing to take their email marketing and Internet Marketing program to the next level should contact MLC New Home Marketing.

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