Friday, May 30, 2014

Keystone Springs Pinterest Campaigns into Gear

Keystone Custom Homes has sprung into gear with their latest campaign, “Decorate Keystone’s Model Home for Spring.” The campaign ran from April 7 to May 13, and integrated the use of both Pinterest and Facebook, increasing the campaign’s overall audience and involvement. Contestants were motivated to compete for the chance of winning a grand prize – a $250 gift card to Pottery Barn.
In order to be submitted into competition, participants had to follow a few easy steps. Participants were asked to pin at least 10 images to their “Decorate Keystone’s Model Home for Spring” Pinterest boards. All pins had to be of creative spring decorating ideas, and include the contest’s hashtag #DecorateKCHHomeForSpring. After finalizing their boards, participants were required to post the link to their board on Keystone’s Facebook page.