Wednesday, March 18, 2009

Bowen Family Homes Launches Corporate Blog

The premier Atlanta home builder Bowen Family Homes recently launched a corporate blog. This is a big deal for a few reasons.

First and foremost, it shows that Bowen Family Homes is doing all that they can to reach out to their buyers. It's a known fact that home shoppers do most of their shopping online. They search for communities and homes in the areas they want to live and choose which homes to visit in person based on what they find online. Thus, if they can't find your homes online, you miss out on the potential sale. By launching a corporate blog, Bowen Family Homes is doing everything in their power to make sure shoppers find them online.

Secondly, this is a great customer service tool. A blog is much more interactive than a Web site. Visitors can leave comments and ask questions, and will get feedback to help guide them in their search for a new home. Making themselves more accessible to their customers will only increase customer satisfaction.

And thirdly, the blog is a great news source. This is the opportunity for Bowen Family Homes to publish information about everything going on in their communities and corporation. Many times incentives and grand opening events don't get the proper publicity, but by having the blog, the public can be informed of every important event and milestone.

If you would like to follow in Bowen Family Homes' footsteps and become social media savvy yourself, contact mRELEVANCE, LLC to see how Internet marketing for home builders can help you!