Wednesday, February 21, 2007

The basics apply on the web too.

How many times do you run a print ad for a new community and not tell them something about the product? What is it? Where is it? How much does it costs? When will it be ready? These basic questions should be answered on the website. You have a lot more space and ability to educate the consumer about your product. I can't figure out what so much is left off the website.

I am often asked to analyze why websites are not performing. In most cases, its because the website does not answer the simple questions. I have seen so many websites recently that are designed to entertain the consumer. They are not doing what they should be doing, which is generating interest, leads, traffic and sales.

Why would you have a website if it is not even going to provide as much info as the media that sent the consumer there? Imagine a print ad that says "Condos from $200,000 now pre-selling with delivery in 4th qtr 0f 2007 in the heart of Atlanta's Buckhead District" visit our website at www. communitywebsite . com ...The community website makes you hunt to figure out what is being sold, never mentions buckhead, never tells you what the costs are, has annoying music that makes everyone in your office look up when you visit the website, and does not provide a contact phone number. What are the chances the website is going to show any value in your overall marketing? You would be better off just putting the print ad on the web and supplying a good contact form. This is not the best scenario, but would probably generate better results than a website that does not answer the simple questions.

Saturday, February 10, 2007

Home Shoppers do their hunting online

USA Today ran an article on February 9th, "Home Shoppers do their hunting online" I like Mike Lyons comments at his blog , Online Sales Talk. See his comments on the article by clicking here.

Sunday, February 4, 2007

International Builders Show in Orlando

The Internation Builders show is this week in Orlando, Fl. This is the largest show of the year and from the information sent to its members, it will be largest show in history based on exhibitors, vendors and registered attendees.

The Nation's Building News features a preview of the show.

“Professionals from all walks of the housing and light commercial construction industries who are considering attending the most important building trade show of the year will find this publication an invaluable resource for planning their visit,” said NAHB President David Pressly, a home builder from Statesville, N.C.

Why post this on my new home marketing blog? I will be one of the attendees this week in Orlando. The show is an excellent way to interacty with builders, sales and marketing professionals and suppliers from aorund the country. Being exposed to the various produucts and services give me a chance to stay on top of market.