Stage Coach Bandits Take the Internet. . .

Stop applying the shotgun approach to your marketing efforts.
Identify your target through sound Internet Marketing strategy.

Pictured: The MLC New Home Marketing Internet Strategy team and Carol Flammer with Flammer Relations hold up the Wells Fargo Stagecoach at the International Builder Show in Orlando, Fla. earlier this month.

The MLC team attended several Internet marketing seminars at the show. Many homebuilders were discussing launching new sites or revamping old ones. Much focus continues to be placed on generating traffic and leads via the Internet. Many builders seem to be abandoning traditional media in favor of Internet marketing and online advertising.

Builders will still need to do their research to uncover progressive Internet concepts as many of these concepts are not yet in use by mainstream ad agencies. Both the technology and know-how exist for builders and developers who seek fresh interactive ideas. Interactive ideas that will bring them the traffic they seek.