Saturday, May 28, 2011

Social Media for Home Builders 2.0: It's Easier Than You Think

Home builders who have embraced social media strategies for marketing their business, have seen extraordinary results. According to the second edition of Social Media for Home Builders 2.0: It’s Easier Than You Think, builders have seen results ranging from a 25-300 percent increase in website traffic, to increased customer referrals through using social media. This popular resource recently released by BuilderBooks, the publishing arm of the National Association of Home Builders (NAHB) teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook, Twitter, LinkedIn, and YouTube, to increase their visibility and improve their sales results.

Social Media for Home Builders 2.0: It’s Easier Than You Think, by Carol M. Flammer, MIRM, CAPS, CSP is designed to help readers understand social media and construct a strategic plan for attracting more prospects, following up on leads and closing on more homes. This book speaks specifically to the needs of the real estate industry, and teaches home builders how to build a social media presence from the ground up. The updated edition includes even more examples, details and strategies than the first edition, featuring examples of specific social media campaigns and their sales results by builder type; sample tweets and Twitter campaigns to draw foot traffic to homes and communities; and new research on how people are using social media.

“Social media has become increasingly important to businesses as a marketing and sales tool”, said NAHB Chairman Bob Nielsen, a home builder from Reno, Nev. “With this new resource, builders and remodelers can learn how to use these tools to more effectively market their business, increase visibility, and make more sales.”

Author Carol Flammer outlines in a clear, concise style how to engage consumers through social media. She provides content suggestions for creating and maintaining a blog, and includes real-life examples of successful blogs that have attracted readers. Flammer also provides details on how to:

• Improve search engine optimization (SEO)
• Gain Facebook friends and Twitter followers
• Find the right social media groups
• Run social media campaigns
• Optimize websites, blogs and other social networking sites
• Track, analyze and improve results

Carol Flammer is a public relations and social media marketing expert, strategist and consultant. With 20 years of experience, Carol has established herself as the “go to” person for real estate and construction products public relations and social media. Carol is the founder of the online Atlanta Real Estate Forum, president of Flammer Relations, Inc., and managing partner of mRELEVANCE, LLC, an Internet marketing, social media and public relations firm with offices in Atlanta and Chicago.

Social Media for Home Builders 2.0: It’s Easier Than You Think is available for purchase at or by calling 800-223-2665. Soft-cover/264pages, $19.95 retail, $17.95 NAHB member, ISBN 978-0-86718-675-8.

Thursday, May 19, 2011

Acadia Homes and Neighborhoods Offers Pre-Sale Homesites at Bakers Farm

Acadia Homes & Neighborhoods is excited to announce it is now offering pre-sale homesites at its Bakers Farm community. This community features Braselton new homes with three to five-bedrooms and large yards and not to mention gorgeous resort-style amenities.

“Bakers Farm offers homebuyers an opportunity to get large Jackson County homes on huge lots with resort-style amenities at fabulous prices. We are now pre-selling several available home sites which mean the buyers who act now will have the first pick of the most desirable sites and the flexibility to choose the home plan that fits their lifestyle,” said Sam Bass, sales manager for Acadia Homes & Neighborhoods.

Homes are offered in various ranch-style and custom basement floorplans with optional upgrades including master-on-the-main and three-car garage plans. Boasting 2,700 to 3,150 square feet of quality craftsmanship, each home offers large spacious rooms with hardwood flooring and plush carpeting with 9-foot ceilings with crown molding.

Community amenities include resort-style pool with separate children splash area, four tennis courts, golf putting green and a playground. The large two-story clubhouse features a fully-equipped kitchen, exercise room and living area –perfect for throwing a party!

To visit Bakers Farm, follow these easy directions: take I-85 to exit 126, Highway 211. Turn left on Highway 211, right onto Liberty Church Road, then right onto Charlie Smith Road. The community is located on the left-hand side.

For more information on the Bakers Farm community, please visit the Acadia Homes & Neighborhoods website or call 404-788-7392. For continual Acadia updates “Like” our Facebook page