Wednesday, July 31, 2013

Pinterest Campaign Converts Potential Buyer into a Likely Future Homeowner

What is the end goal of your business' social media use? Chances are your answer sounds something like "to increase sales." While social media is a great tool to connect with your potential and current customers, employees and others in the industry, as a business, the ultimate reason for doing any kind of marketing is always to bring in more customers. For Keystone Custom Homes, their social media efforts, and their latest Pinterest campaign in particular, are paying off by converting potential buyers into likely future homeowners.

Their Pin-N-Win Sweepstakes, which ran during the month of June, asked Pinterest users to create their own KCH Dream Home Board, and then fill it with images from the Keystone Custom Homes Pinterest page. After the contest ended, they randomly choose one lucky winner of a $500 Pottery Barn gift card, who happened to be a homeowner relocating to their area, from the 128 entries.

“I learned about the sweepstakes on Keystone’s website,” explained the winner Maggie McDermott. “We are re-locating to Harrisburg, Pa. in September, and I found Keystone in my Google search. When I saw the contest, I thought to myself, ‘Hey, you never know.’ Plus, I was already looking at their homes on Pinterest anyways.”

People like Maggie are the exact reason that homebuilders and companies nationwide are focusing on their social media efforts and hosting interactive and engaging contests.

“The Pin-N-Win sweepstakes was a huge success in many ways,” stated Janette Hawkins, Vice President of Marketing and Information Technology with Keystone Custom Homes. “We were able to spread our brand on Pinterest and interact with its followers along with gaining more attention on Facebook and other social media sites with our updates about the sweepstakes. Also, contestants moving to the areas in which we build, such as Maggie, were able to gain a new vision on what we have to offer.”

To learn more about this contest or the Pennsylvania builder's new home communities, give them a call at 877-513-0385.

Monday, July 1, 2013

New Construction Comes to Henrico County

Want to live in Henrico County but can’t find a home? Boone Homes, a Richmond home builder, has exciting news for you! Due to a decline in inventory, the builder has started new construction at Villas at Grey Oaks, Westcott at Grey Oaks, Bellingham in Twin Hickory and Ellington at Wyndham.

•    Villas at Grey Oaks. Featuring 85 maintenance free homes, Villas at Grey Oaks is priced from the $480,000s. The community has only one home available for move-in this fall with more on the way. For more details, call 804-708-5130.
•    Westcott at Grey Oaks. Also located in the master-planned community of Grey Oaks, Westcott at Grey Oaks offers 65 all-brick estate homes priced from the mid-$600,000s. Amenities include a crystal-clear pool, tennis courts, tree-lined sidewalks and natural pathways. Currently, there is one Richmond home available for immediate move-in with many more available for later summer and fall move-ins. For more details, call 804-708-5127.
•    Bellingham in Twin Hickory. Priced from the high-$300,000s, this community offers 59 maintenance free homes. Amenities include a pedestrian-friendly neighborhood with sidewalks, swimming pool, clubhouse and tennis courts. One home is available now and several are under construction. For more details, call 804-708-5126.
•    Ellington at Wyndham. With new luxury homes coming soon, this is Boone’s first new neighborhood in the established Wyndham country club community in over a decade. Ellington features 56 single-family homes priced from $525,000. For more details, call 804-708-5127.

With so many possibilities, you too can call Henrico County home! Plus, you’d be doing so in style with features such as granite countertops, hardwood floors, stainless steel appliances, tile backsplashes and more in each home.

For more details on these Henrico County communities, visit