Is Social Media working for Real Estate?

I have been asked a lot lately to comment on the efforts of individuals and companies on the value of social media to real estate sales and marketing programs. The team at mRELEVANCE has posted numerous articles across our social media network on using social media and the effects it has on the overall marketing program for a home builder, a community subdivision, a condominium project or even a master planned community.

Blogging can be done by anyone. Facebook pages are created every day for businesses and new home communities. More and more people have started tweeting on Twitter. Its great they are trying, but I have seen a lot of sites that NEED HELP!

Have you changed your colors on YouTUBE? See the mRELEVANCE channel at YouTube
Have you made the most of facebook? See mRELEVANCE on facebook

The big questions we get the most; "Are we doing it right?" "How do we know if its working?" "How do I make it prettier?"

Most professionals in the industry are new to social media and the power it has in generating exposure. Its not a magic bullet that will instantly solve all your problems. Its not going to completely turn everything around, but when its done right and tracked correctly, it sure does have an impact.

Do you need help? Contact our team at mRELEVANCE

Sell More Homes with Social Media

Social media is not just for teenagers anymore. An effective social media marketing plan can give you a competitive edge in the home building industry. On June 4, 2009, national speakers and mRELEVANCE founders, Carol Flammer and Mitch Levinson will present "Sell More Homes with Social Media" at the 2009 Southern Building Show. The class will touch on a variety of topics from social media to social networking, blogging and social bookmarking. Attendees will see case studies of how builders, developers and new home communities are benefiting from social media optimization as well as find out how to incorporate a blog and sites such as Active Rain, FaceBook, My Space, Blogger and others into an effective Internet marketing program.

The Internet is rapidly evolving. Do not miss this opportunity to learn how to maximize your return on investment (ROI). Social media marketing and optimization, search engine marketing, an effective Web site, email marketing and social networking are all components of a successful Internet marketing program. Learn how to take your traditional public relations online as an integral part of reputation management. "Sell More Homes with Social Media" will last from 4:00 p.m. to 5:30 p.m. at the Cobb Galleria Centre in Atlanta. Don't miss out on your opportunity to learn more about social media.

Highland Homes Experiences Success

Central Florida home builder Highland Homes continues to see success with social media. With 61 homes sold in March, the builder has had four months in a row of record sales in a down market! Finding your first home has never been easier or more affordable. This builder offers 19 new home communities to choose from in Tampa, Lakeland, Davenport, Winter Haven, Lake Wales, Wimauma, Zephyrhills and more. Find the home that suits your lifestyle and your budget.

Bowen Family Homes Launches Corporate Blog

The premier Atlanta home builder Bowen Family Homes recently launched a corporate blog. This is a big deal for a few reasons.

First and foremost, it shows that Bowen Family Homes is doing all that they can to reach out to their buyers. It's a known fact that home shoppers do most of their shopping online. They search for communities and homes in the areas they want to live and choose which homes to visit in person based on what they find online. Thus, if they can't find your homes online, you miss out on the potential sale. By launching a corporate blog, Bowen Family Homes is doing everything in their power to make sure shoppers find them online.

Secondly, this is a great customer service tool. A blog is much more interactive than a Web site. Visitors can leave comments and ask questions, and will get feedback to help guide them in their search for a new home. Making themselves more accessible to their customers will only increase customer satisfaction.

And thirdly, the blog is a great news source. This is the opportunity for Bowen Family Homes to publish information about everything going on in their communities and corporation. Many times incentives and grand opening events don't get the proper publicity, but by having the blog, the public can be informed of every important event and milestone.

If you would like to follow in Bowen Family Homes' footsteps and become social media savvy yourself, contact mRELEVANCE, LLC to see how Internet marketing for home builders can help you!

Bowen Family Homes Offers 2.75%

Bowen Family Homes is pleased to announce the extension of their unbelievable interest rate offer of 2.75 percent*. The low interest rate was originally set to expire on Jan. 15, 2009 but the Atlanta home builder has decided to continue offering home buyers Federal Housing Administration (FHA) loans at the 2.75 percent interest rate on qualifying 30-day closings only.

This is a great opportunity for Atlantans to buy their first home and live the American dream. It is a GREAT time to buy and this amazing rate won't last forever.

Bowen Family Homes’ low interest rate offer is based on a full-term 30-year standard FHA loan at a 4.75 percent interest rate and a sales price of $200,000. The first year interest rate is 2.75 percent and second year interest rate is 3.75 percent with years three through 30 at 4.75 percent. To take advantage of this limited time offer, call 1-877 MY BOWEN or email Bowen Family Homes at mybowen@bowenfamilyhomes.com for details. For locations and directions to communities in metro Atlanta visit www.bowenfamilyhomes.com.

Bowen Family Homes has 26 affordable single-family and townhome communities located in the most sought-after locations throughout metro Atlanta. Homes are priced from the $110,000s to the $500,000s and include the best in today’s home features and finishes.

Flammer and Levinson Present Basics of Social Media

Are your prospective buyers finding you where they expect to find you? Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving and on Wednesday, Jan. 28 don't miss out on your chance to learn how to maximize your return on investment (ROI). mRELEVANCE founders, Carol Flammer, MIRM and Mitch Levinson, MIRM, will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 a.m. to 12:30 p.m. The class will focus on Social Media program basics, Social Media's influence on SEO and how to use Social Media to relate to buyers. Attendees will learn how to utilize Social Media for a competitive advantage. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Flammer and Levinson will demonstrate how Social Media increases key words and enhances search engine optimization.

The cost to attend the class is $75 for Greater Atlanta HBA members and $150 for non-members. Attendees need to bring their laptop because this hands-on workshop will include setting up a social bookmarking account. To register for this class, call 770-939-9900 or visit http://atlantahomebuilders.com/education/classes-events.cfm. If you have any questions, send an email to education@atlantahomebuilders.com or call 678-775-1469.

Two Can't Miss Seminars at the International Builders Show

Carol Flammer and Mitch Levinson, the founders of mRELEVANCE, are both presenting seminars at IBS that will help home builders get the most out of their Internet marketing dollars. For the builders, developers and other new home building industry professionals that have yet to embrace Web 2.0, attending these seminars will help teach you how to take your Internet marketing to the next level.

Mitch is presenting "Internet Tracking-What your Web Site Visitors are Telling You." At this seminar, attendees will learn how to analyze their tracking reports. Tracking reports tell you how visitors find your site, which pages they spend the most time one, how long they are spending on your site and more. By understanding these reports, builders can increase traffic to their site and keep visitors there longer. This is obviously extremely beneficial information for anyone in the new home building industry, so be sure to put this seminar on your IBS calendar. See Mitch on January 22 from 3:30 p.m. to 5:00 p.m.

While understanding Internet marketing for builders is important, it is just as important to know how to put your Web site in front home shoppers. This is why you need to put Carol's seminar, "Sell More Homes by Becoming a Social (Media) Butterfly," on your IBS calendar as well. She will be discussing different tactics that help increase search engine optimization and also search engine results page. Be sure to mark January 23 from 10:15 a.m. to 11:45 a.m. on your IBS calendar to see Carol's seminar.