Sunday, February 24, 2008

Tracking - What Are Your Site Visitors Telling You?

  • What do visitors to your site really think?
  • Are they finding the information they need?
  • How long do they stay?
  • What do they do on your site?
  • Where do they leave your site?
Answers to these questions and many more can be found in your tracking reports. It is important to have more than just a pretty website. Are you potential homebuyers finding what they need on your homebuilding or development site?

Tracking provides you with more than just the number of visitors on your site. A good tracking program and educated analysis provides the information you need to improve your Internet marketing program, as well as give you information on page views, lead generation, best referral sources and more. Tracking is an excellent way to streamline your Internet marketing dollars.

Mitch Levinson of Mitch Levinson Consulting and MLC New Home Marketing recently gave a presentation to the Atlanta SMC on tracking. A copy of the power point is available at MLC New Home Marketing.

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