Wednesday, July 31, 2013

Pinterest Campaign Converts Potential Buyer into a Likely Future Homeowner

What is the end goal of your business' social media use? Chances are your answer sounds something like "to increase sales." While social media is a great tool to connect with your potential and current customers, employees and others in the industry, as a business, the ultimate reason for doing any kind of marketing is always to bring in more customers. For Keystone Custom Homes, their social media efforts, and their latest Pinterest campaign in particular, are paying off by converting potential buyers into likely future homeowners.

Their Pin-N-Win Sweepstakes, which ran during the month of June, asked Pinterest users to create their own KCH Dream Home Board, and then fill it with images from the Keystone Custom Homes Pinterest page. After the contest ended, they randomly choose one lucky winner of a $500 Pottery Barn gift card, who happened to be a homeowner relocating to their area, from the 128 entries.

“I learned about the sweepstakes on Keystone’s website,” explained the winner Maggie McDermott. “We are re-locating to Harrisburg, Pa. in September, and I found Keystone in my Google search. When I saw the contest, I thought to myself, ‘Hey, you never know.’ Plus, I was already looking at their homes on Pinterest anyways.”

People like Maggie are the exact reason that homebuilders and companies nationwide are focusing on their social media efforts and hosting interactive and engaging contests.

“The Pin-N-Win sweepstakes was a huge success in many ways,” stated Janette Hawkins, Vice President of Marketing and Information Technology with Keystone Custom Homes. “We were able to spread our brand on Pinterest and interact with its followers along with gaining more attention on Facebook and other social media sites with our updates about the sweepstakes. Also, contestants moving to the areas in which we build, such as Maggie, were able to gain a new vision on what we have to offer.”

To learn more about this contest or the Pennsylvania builder's new home communities, give them a call at 877-513-0385.

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