Wednesday, April 24, 2013

Facebook -- More Than Just Posting

There are lots of ways that homebuilders can use Facebook to market their homes. Most builders do a good job of covering the basics by posting news a couple of times a week and interacting with the potential customers that "Like" them.

Some builders run contests, promotions and incentives on Facebook and use these campaigns to collect consumer names and emails. These offer a great way to reach new consumers and engage with them.

Facebook advertising is another way to attract new page "Likes" and promote Grand Openings of new communities and incentives. This can be accomplished effectively for as little at $250 a month.

One savvy builder, Keystone Custom Homes has recently added apps for browsing their quick move-ins and communities—right from their Facebook page!
To search for their quick move-in homes, click on the tab at the top right. Then, scroll until you find the
perfect home. You can find out more about the home by clicking the “View Detail” button. By doing this, you will be taken to the builder's website where you can print out all of the information.

If you want to build a home with Keystone Custom Homes, but are not sure which community interests you the most, just click on the “Our Communities” tab that is also on top of their Facebook page. Once you find a community that interests you, click on it. You will be led to its profile on the website. On the community’s profile page, you can read its description, look at photos, view the site plan, check out home site availability and request information.

Besides these fantastic apps, our Facebook page includes tons of updates and gorgeous photos. After looking through all of the photo albums, you will be even more excited to buy a new home.
Like Keystone Custom Homes on Facebook today. By a click of a button, you will be one step closer to finding your dream home!

No comments: