I speak to a lot of people in the new home industry; sales managers, sales agents, production builders, custom builders, community developers, ad agencies, advertising companies and of course the marketing directors. Most of them will say its the marketing director's job to get traffic to the model so that everyone else can do their job. Its good to have someone in that role, but really is it not everyone's job to help generate traffic? Without interest in the product, no one has a job.
If you are selling new homes, I trust that you have a web presence. Your company probably has a website to provide information about the homes for sale. Is the website address easy to remember? Does everyone in your company know the domain? A few years ago, I recall that I couldn't find a builder on the web by search so I called a builder's main office and asked if they had a website. The person that answered the phone said "I think so, but I don't remember the website address" . Do you see how this could be a problem?
Everything you do should have the website address on it, everyone in your company should know the domain name of where your website is located on the World Wide Web. It should be on your voice mails, your print ads, your email signatures. You don't get a chance to have face time with every single prospect that may be in the market for a new home. Make sure everyone in your company is doing all they can to get people to your website.
