Future of Search Article

Google Search is so important to marketing on the Internet. Questions come up in every Internet Marketing seminar I have ever been to about how to come up better on google search. Builders and developers are all asking the same question "how do I come up better on google?"

I read this article about the future of search on Google's blog recently.

Official Google Blog: The future of search

There is a lot to consider. Decisions are being made on how to design and build sites to get the most from the search engines. As search changes change, so should your strategy about how to interact with the search engines.

Latent Semantic Indexing and SEO

Have you naturally structured your homebuilder website to include Latent Semantic Indexing (LSI)? Does your site cover topics that are helpful to your customers or is it stuffed full of keywords that aren't relevant?

Does your site rank where you want it to rank for specific keywords and phrases? Or do other builders and developers always seem to have better SERP - search engine results page?

Attract qualified homebuyers to your website by utilizing LSI.

Optimized relevance can help you make your goals and reach your buyers. This online SEO and internet marketing package incorporates keyword research, LSI, competitive analysis, link building and more.

Contact mRELEVANCE to discuss ways to enhance your online reputation.

IBS Speaker News

mRelevance managing partners Carol Flammer, MIRM and Mitch Levinson, MIRM have been selected to speak at the International Builder Show in Las Vegas. Look for more details on dates and times as we get closer to the show.

Carol is speaking on Social Media. Her program, "How to become a Social Media Butterfly" demonstrates the power of social media and an Internet optimization tool for homebuilders and developers.

Mitch is presenting Internet Tracking. His program is "Internet Tracking: What your Web site visitors are telling you." Learn how to maximize your online exposure, increase your SEO, keep visitors on your site longer and more.

Online registration for the International Builder Show is now open. We will see you in Vegas, Jan 20 – 23, 2009.

Request Information Contact Forms

Website Contact Forms? Request for Information? The goal of most real estate websites is to generate a lead. How do you want that lead to come in? Ideally that person would just show up at the sales center and announce they were on your website. They could pick up the phone and tell you up front, " I am looking at the community information on your web site". Lastly they could fill out your email lead form or send you an email directly. Most builders and real estate agents would rather have one of the first two leads to happen, yet most websites assume the only way they can get a lead is the last option.

Look at your website. Are you asking them to visit you? Are you making the phone number prominent on the website along with a reason to call? The next time you look at your website, think about the consumer and the goals you want to accomplish. Decide if the web site is helping you to accomplish those goals or if something can be changed to direct the traffic on your website along a path you want them to follow.

Three MIRMs form new Marketing Company

mRELEVANCE, LLC, a joint venture of Flammer Relations, Inc. and MLC New Home Marketing, launches next week (June 11 - 13) at the Southern Building Show in Atlanta.

Founded by three MIRMs -- Carol Flammer, Mitch Levinson and Bo Gilbert -- we think this might be the most MIRMs working together in one marketing firm anywhere!

This new web 2.0 centered marketing firm offers relevant solutions for building relationships in today’s changing world. By combining the talents of public relations and social media agency Flammer Relations, Inc., with Internet marketing agency MLC New Home Marketing, the resulting marketing firm is equipped to identify and implement the strategic marketing tactics that create relevant relationships for home builders and developers. Services will encompass both traditional public relations and Internet marketing to include search engine marketing, social media, email marketing, Web 2.0 tools, blogs, tracking, analytics and business intelligence.

Back to the Basics of New Home Marketing

New home builders and developers are continuing to refine marketing budgets and look for ways to differentiate themselves in a tough market. This is a great time to evaluate your marketing budget and go back to the basics of marketing. Take the time to review this simple exercise with your team and refocus your efforts where they will most benefit your company's goals.
Seven basic steps of marketing
1. Know your company
2. Know your market (top 3 competitors)
3. Know your buyers
4. Be ready to do business
5. Reach your buyers (target market)
6. Sell and manage sales
7. Monitor and control results
Once you have reviewed the 7 steps of marketing, look for ways to improve. Does your sales training have the tools and training they need to sell your homes? Are you doing a good job of differentiating your homes and communities from your competitors? Are there unmet needs in the market that you could fill? What are your core competencies? Can everyone on your team give the two sentence elevator speech on the company? How can you improve your marketing mix to reach your target market? Are you employing low cost solutions such as public relations, social media and Internet marketing.

Does Social Networking Confuse You?

Social Networking is rapidly being embraced by builders and developers seeking ways to interact with online buyers. From business networking on LinkedIn, to Realtor networking on ActiveRain and anything and everything on Facebook and MySpace, social networks provide opportunities to build personal and corporate brands while building online networks.

Still don’t get it? Here is a great video showing how Social Networking works - Video: Social Networking in Plain English

Target your Social Networking campaign to drive traffic to your website. Contact MLC New Home Marketing to learn how.