mRELEVANCE to Promote 2009 Southern Building Show

mRELEVANCE, LLC has been chosen to promote the sixteenth annual Southern Building Show and Conference through public relations and social media. The Southern Building Show is the Southeast’s premier event for builders, remodelers and design professionals. The 2009 Southern Building Show is sponsored by the Home Builders Association of Georgia (HBAG) and the Greater Atlanta Home Builders Association (HBA). The show will be held June 4-6, 2009 at the Cobb Galleria Centre.

Connie Burney, Vice President of Association Affairs & Operations for the Greater Atlanta Home Builders Association says, “RELEVANCE is the perfect marketing partner to promote the Southern Building Show. Their proven ability to reach the industry through traditional public relations and social media outlets such as Atlanta Real Estate Forum.com will greatly enhance the show’s exposure.”

With offices in Atlanta and Chicago, marketing RELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit www.mRELEVANCE.com or call 770-383-3360 or 847-259-7312.

Heron Bay Selects mRELEVANCE

Heron Bay Golf and Country Club, a master-planned development in Henry County, has selected mRELEVANCE as its Internet marketing, public relations and social media firm of record.

“mRELEVANCE uses multiple channels to bring awareness to Heron Bay,” said Lisa Brutvan, Marketing Director for Heron Bay Golf and County Club. “Their use of Internet marketing and social media combined with their traditional public relations expertise spreads the word through a wide range of outlets to reach a variety of consumers.”

Heron Bay Golf and Country Club is made up of many different neighborhoods, each built by a top Atlanta new home builder. All of the homes at Heron Bay offer a wide variety of options. Architectural styles include Traditional, European, Cottage and Craftsman designs, while plans range from active adult cottages on small, low maintenance lots to custom golf or lake-view homes on lots ranging from one half of an acre to over 1.5 acres. Homes are priced from the high $100’s to more than $1 million.

As Heron Bay has discovered, maximizing marketing dollars is more important than ever in today’s market. mRELEVANCE thoughtfully analyzes Internet traffic and traditional media messages to target relevant audiences with relevant messages for maximum results.

Named the “Community of the Year” in 2005 by the Greater Atlanta Homebuilders Association, and awarded the 2006 Grand Award for Outstanding Development by the Georgia Urban Forest Council, Heron Bay Golf & Country Club, developed by Minerva Properties, is a master-planned community that is setting new standards for development in the Atlanta marketplace. Heron Bay includes a variety of neighborhoods designed for every life stage and features a full complement of unparalleled amenities in a resort-like setting in Locust Grove, Ga., just south of Atlanta. For more information, visit www.heronbayinfo.com or call 770-957-5633.

Contact mRELEVANCE to find out how we can help you with new home marketing for builders.

Latent Semantic Indexing and SEO

Have you naturally structured your homebuilder website to include Latent Semantic Indexing (LSI)? Does your site cover topics that are helpful to your customers or is it stuffed full of keywords that aren't relevant?

Does your site rank where you want it to rank for specific keywords and phrases? Or do other builders and developers always seem to have better SERP - search engine results page?

Attract qualified homebuyers to your website by utilizing LSI.

Optimized relevance can help you make your goals and reach your buyers. This online SEO and internet marketing package incorporates keyword research, LSI, competitive analysis, link building and more.

Contact mRELEVANCE to discuss ways to enhance your online reputation.