Pinterest Offers Opportunity for Business to Reach Millions of Potential Customers

The Pinterest campaign currently being run by Keystone Custom Homes, Central Pennsylvania’s largest locally owned builder, provides a good model for companies looking for a way to interact with consumers. The social media giant of Pinterest offers an opportunity to interact with their more than 48 million users, and 43 percent of those users agree that they use Pinterest to associate with particular retailers or brands, including those in the homebuilding industry.

The Pin-N-Win contest that Keystone Custom Homes is currently running has seen 55 users submit entries for their contest in just one short week. The contest requires contestants to create a board of their dream home using pins from Keystone’s own Pinterest boards. Once they have created their vision of the perfect home, they will be eligible to win a $500 gift card from popular home décor retailer Pottery Barn. Pinterest’s number one category for pinboards is home décor, with 11 percent of total boards created given that designation by users; this means that Keystone is perfectly targeting an already captive audience by giving them even more reasons to pin their favorite design features from the builder.

“Pinterest is one of the fastest growing social networks, and the most popular boards on the site are those that feature home décor, “ said Janett Hawkins, Vice President of Marketing and Internet Technology with Keystone Custom Homes. “We decided it would be fun to connect with these Pinterest users that love all things related to homes by launching a Pin-N-Win sweepstakes.”

If you are searching for an effective way to reach the massive amount of users that are on Pinterest, then consider how your company could benefit from hosting a Pinterest-based contest with prizes geared directly towards your clientele. 

CE Class at East Cobb New Homes Community A Great Success

If you missed Brock Built's CE Class the their East Cobb new homes community The Enclave at Laura Creek, you sure missed out! More than 30 agents spent the morning learning and touring the community's model home.

The class, which was taught by Vanessa E. Goggans, a Partner at Morris, Manning & Martin LLP and Director of Dogwood Leaning Institute, covered ethical and efficient practices for closing a home, and was held in the media room of the Camellia model on lot 10. Agents were ready to learn after a hearty continental breakfast, and were able to celebrate their newfound knowledge with a pizza lunch and our of the model and community.

The Camellia home is absolutely stunning with its four bedrooms and three-and-a-half bathrooms. Popular features of this particular plan include a fireside great room, open kitchen with a large island, formal dining room, hobby room, flex space spacious master suite and secondary bedrooms and a full unfinished basement.

In addition to the Camellia, buyers can choose from a wealth of other floor plans all with Craftsman-style exteriors, site-finished hardwood floors and kitchen with stainless steel appliances and granite countertops.

The Enclave at Laura Creek is located minutes from a plethora of shops, restaurants, entertainment venues, recreation areas and major roadways. Students living in the community will attend Sprayberry High, Daniell Middle and Bells Ferry Elementary schools.

To learn more about the Cobb County real estate opportunities available in this community, call Larry Manning at 404-310-9587.

No Standing Inventory at The Villas at Grey Oaks, Boone Homes Starts New Construction

A resurgence in empty nester home buyers has led to an increase in homes sales and decrease in standing inventory at The Villas at Grey Oaks. In an effort to keep up, Boone Homes has started new construction on its Richmond maintenance free homes.

“As the housing market in Richmond has picked up, empty nesters are seeing that now is a great time to sell their current home and downsize,” said David Owen, president of Boone Homes. “With maintenance free exteriors and spacious interiors offering one level living, our homes at The Villas at Grey Oaks are ideal for empty nesters.”

New Homes in Phoenix at Rogers Ranch Offers Lots of Options

When picking out your perfect new home in Phoenix, finding one that is tailored just for your lifestyle can be difficult. This is why Wilson Parker Homes always strives to offer their homeowners plenty of floor plans and customizations to choose from, and at Rogers Ranch,  buyers now have six different designs available to them.

Those looking for plenty of room for a growing family won't want to miss the Pomona plan with just over 2,000 square feet. Features of this home include a second floor loft, great room with vaulted ceilings and an optional fourth bedroom or study on the main level.

Up to four bedrooms or a loft are also available on the 1,600 square foot Pacifica plan, which is priced from $148,90.

You'll have plenty of room to entertain and spend time with the family in the 1,500 square foot Skyline home with three bedrooms, two-and-a-half bathrooms and an open living area including a kitchen, breakfast nook and great room.

The Sierra also offers almost 1,500 square feet with a loft, two bedrooms and two-and-a-half bathrooms.

If you enjoy hosting overnight guests, the Ventura plan with a guest suite on the main floor may be your perfect match!

Last, but not least, their smallest home, the Del Mat at 1,400 square feet. Features of this home, which is priced from $138,9990, including three bedrooms, two-and-a-half bathrooms and a large porch.

Residents of Rogers Ranch can enjoy watching the sun rise and set over the beautiful Estrella Mountains and South Mountain. Plus, community amenities include a swimming pool and a greenbelt.

Stop by the community today at the corner of Baseline Road and 47th Avenue for a tour! For more information on this Phoenix homebuilder's new home community, please call Cyndi Brandt at 602-478-4644.

Disaster Insurance: What You Need to Know

Has watching the devastation from the recent deadly tornadoes in Oklahoma got you thinking about what you could do to protect you and your family if you were ever in a similar situation? The folks at the Equifax Finance blog are always looking out for consumers, and they offer some helpful tips on how to prepare now for the unexpected in a recent article, ““Natural Disaster Insurance Claims: What To Do When A Natural Disaster Strikes.”

The article describes four different types of insurance to be aware of:

·         Homeowner’s Insurance – this usually protects against wind and fire, but not against flooding

·         Commercial Property Insurance – this would protect your business or office space from a man-made or natural disaster

·         Flood Insurance – you may think that you are not in a flood zone and don’t need this, but flood zones change over the years, so you could be and not know it

·         Earthquake Insurance – the article says this is usually pretty expensive any only necessary if you live right on a fault line

Guess Where Traton Homes will Spring up Next

Recently Traton Homes has announced new communities throughout metro-Atlanta and on Friday, May 31, 2013, they will announce the location of their latest community. Guess the location on their Facebook page before then and you could win a $200 Home Depot card*.

Through a fun and interactive campaign, Facebook users have the opportunity guess where Traton Homes will spring up next. To participate individuals go to Traton Homes' Facebook page and click  on the "Where will we spring up next?" tab. After that, participants can click the flower that represents the location they would like to guess and all correct submissions will be entered into a drawing for a $200 Home Depot card.

Active Adult Communities Offer Last-of-their-Kind Homes

If a courtyard home or single family basement home in one of The Orchard Group's Atlanta active adult communities is on your wish list, now is your last chance to own them.

At The Orchards of East Cherokee in Woodstock, just one move-in ready courtyard home remain. Priced at $269,350, this home features the Belmont plan with a gorgeous courtyard, two bedrooms plus a den, two bathrooms, separate breakfast and dining rooms, granite countertops and a walk-in pantry in the kitchen, hardwood flooring and covered and uncovered patios.

Completing this popular active adult community are a host of amenities including a grand clubhouse, barbeque grilling area, waterfall sitting plaza and swimming pool.

Just one single family basement home priced at $359,265 remains at The Orchards of Brannon Oak Farm in Cumming. Featuring the Hawthorne plan, this home boasts two bedrooms, two bathrooms, a large den or third bedroom, a 2,000 square foot unfinished basement, screened porch, hardwoods throughout the main living spaces, built-in cabinets in the living room and dark maple kitchen cabinets.

In addition to beautiful homes designed for active adults, this community offers a wealth of amenities, including a firepit, arbor, barbeque grilling area, lawn, two swimming pools and a grand clubhouse.

Both communities are convenient to plenty of shopping, dining, entertainment, recreation, healthcare facilities and major roadways.

Stop by either community today for a tour of these gorgeous last-of-their-kind homes.

For more information on East Cherokee, call 770-345-5409. For more information on Brannon Oak Farm, call 678-513-8879. To learn more about The Orchards Group, visit www.OrchardsGroup.com.