Welcome to New Homes Camp

Welcome to New Homes Camp where social media marketing and the new homes industry meet in an explosion of information. This fun-filled camp will provide you with all the tools you need to effectively blog, use social media and other tech tools to create a competitive advantage for yourself. Everyone's invited, you just need to be attending REtechSouth. Haven't purchased your tickets to the largest real estate conference in the Southeast yet? Go ahead and head over now, we've got a discount code!

REtechSouth is set to take place March 25-26 at the Gwinnett Arena and New Homes Camp is scheduled for March 25 at 9:30 a.m. The camp features social media greats like Carol Flammer, mRELEVANCE, Meredith Oliver, Meredith Communications, Tice Burke, Trulia, Mitch Levinson, mRELEVANCE and Paul Chaney, Author of the Digital Handshake. It's not often you'll have the opportunity to speak with the industry's leading experts in social media marketing as it pertains to the new homes industry, so make sure you purchase your ticket today. Last year the conference sold out and you'll want to reserve your place at the session now.

For more information about REtechSouth head over to Atlanta Real Estate Forum, the leading source for all the information in the Atlanta real estate industry.

Is Social Media a Good Use of Time

There has been lots of debate and discussion lately as to whether social media marketing is a total waste of time. Like any element of a good marketing program you need a plan for your social media efforts. Once you have identified and set goals, make sure to measure your progress on a monthly basis.

Spending countless hours on social networks posting and Tweeting without a plan can be a huge time suck. To make the most of your time, make sure to create a social media marketing plan and stick to it. Figure out what target audience you want to engage and them determine where to engage them.

Can social media sell real estate? More importantly, can social media sell houses? A really hot post on the topic can be found on Atlanta Real Estate Forum. Titled Social Media Doesn't Sell Houses the post has attracted comments from marketers in the Atlanta Real Estate market as well as around the country.

mRELEVANCE Partners Present at EOC Conference

mRELEVANCE managing partners Mitch Levinson, MBA, MIRM, CSP and Carol Flammer, MIRM, CSP, CAPS, will be conducting two seminars at the 2009 National Association of Home Builders Executive Officers Council (EOC) Conference August 12-15 in Louisville, Ky. The EOC Seminar provides high-level association management education and motivation specifically related to the home building industry. Levinson and Flammer will be presenting two programs on social media: Social Media: Engage in the Online Conversation and Social Media Lab: Building a Social Media Program from the Ground Up.

Social Media: Engage in the Online Conversation will give participants a better understanding of social media tools and how to utilize them for a competitive advantage. The program will also address social media's influence on search engine optimization and teach participants how to target and interact with buyers. Social Media Lab: Building a Social Media Program from the Ground Up is a hands-on program that will teach the steps to launch an effective social media program and/or ways to improve an existing one, including how to launch a blog, Facebook profiles, Facebook company pages and a Twitter account.

Flammer is an award-winning public relations and social media marketing expert, strategist and consultant. Levinson is an Internet marketing expert with expertise in search engine optimization, Web site development, email marketing, social media and CRM consulting services.

The EOC represents executive officers of local home building associations and strives to enhance the professionalism of its members through innovative services, training, education and networking opportunities. Their 2009 seminar will allow executive officers and senior staff of state and local home building associations to meet and connect to share best practices, successes and plans for the future.

Is Social Media working for Real Estate?

I have been asked a lot lately to comment on the efforts of individuals and companies on the value of social media to real estate sales and marketing programs. The team at mRELEVANCE has posted numerous articles across our social media network on using social media and the effects it has on the overall marketing program for a home builder, a community subdivision, a condominium project or even a master planned community.

Blogging can be done by anyone. Facebook pages are created every day for businesses and new home communities. More and more people have started tweeting on Twitter. Its great they are trying, but I have seen a lot of sites that NEED HELP!

Have you changed your colors on YouTUBE? See the mRELEVANCE channel at YouTube
Have you made the most of facebook? See mRELEVANCE on facebook

The big questions we get the most; "Are we doing it right?" "How do we know if its working?" "How do I make it prettier?"

Most professionals in the industry are new to social media and the power it has in generating exposure. Its not a magic bullet that will instantly solve all your problems. Its not going to completely turn everything around, but when its done right and tracked correctly, it sure does have an impact.

Do you need help? Contact our team at mRELEVANCE